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Put Drowsiness on Ice


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Put Drowsiness on Ice


 

Power plays since 1951

Made in Canada for over 65 years, Wake-Ups caffeine tablets are trusted by competitive athletes, gym rats, and pretty much anyone who sees drowsiness as their mortal enemy.

More workaholic than workoutaholic? It doesn't matter if your arena is a cubicle: Trust the Rooster to stay sharp and focused.

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Caffeine and Sport


Caffeine and Sport


Let's talk ergogenics

Whether you're snagging PBs or climbing the corporate grease pole, you're looking for an edge. Ergogenics is the science—or perhaps the art—of outsmarting physical and mental fatigue to enhance human performance. Whatever your goal, Wake-Ups have been there since 1951.

Did you know? Caffeine is widely regarded as one of the most effective tools in the ergogenics playbook.

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Leave a Wake


Leave a Wake


Why do Athletes Trust THE ROOSTER?

When it comes to ergogenics, trust is everything. We've been strutting our stuff since 1951—enough time to see the three o'clock slump renamed as the Fosbury Flop.

With Wake-Ups, what you see is what you get. Our regular strength tablets contain 100mg of caffeine, or about as much as an 8-ounce cup of coffee. Nothing else.

Did we mention nothing else? Wake-Ups are sugar-free, gluten-free, and vegetarian. And we have a Rooster.

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Caffeine Science


Caffeine Science


GET TO KNOW C8H10N4O2

An effective ergogenic, caffeine is usually consumed via coffee to temporarily restore wakefulness. Side effects of daily coffee include: A full bladder, an empty wallet, and an annoying wait in line.

Incorporating caffeine into your training? Wake-Ups can enhance short term endurance as well as cognitive and motor performance. Wake-Ups also provide temporary relief of fatigue. But don't just take our word for it: We've collected peer-reviewed research about the use of caffeine in sport to get you started. Check out our Caffeine in Sport Resources.

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Drowsiness Never Sleeps


Drowsiness Never Sleeps


UP AT THE CRACK OF YAWN?

Whether your goal is to be the best in the world or the best on your block, Wake-Ups are in your corner. We are proud to support Olympic hopefuls, varsity athletes, and everyone in between.

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 "My schedule can be gruelling. If it’s 8am on the slope but it’s 3am in my time zone, alertness and focus are key...." — JJ Hawkrigg

Read JJ's full story and see some of our other athletes here.

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luck favours the alert. AND THESE RETAILERS.


luck favours the alert. AND THESE RETAILERS.


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#TrustTheRooster


#TrustTheRooster


#TrustTheRooster